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Practical AI Roadmap Workbook for Business Executives


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A straightforward, no-jargon workbook showing how AI can truly benefit your business — and where it may not be useful.
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Purpose of This Workbook


Modern business leaders face pressure to adopt AI strategies. Everyone seems to be experimenting with, buying, or promoting something AI-related. But many non-technical leaders are caught between extremes:
• Saying “yes” to every vendor or internal idea, hoping some of it will succeed.
• Saying “no” to everything because it feels risky or confusing.

It provides a third, smarter path — a clear, grounded way to find genuine AI opportunities.

You don’t have to be technical; you just need to know your operations well. AI is only effective when built on your existing processes.

How to Use This Workbook


Either fill it solo or discuss it collaboratively. It’s not about completion — it’s about clarity. By the end, you’ll have:
• A short list of meaningful AI opportunities tied to profit or efficiency.
• Understanding of where AI should not be used.
• A clear order of initiatives instead of scattered trials.

Think of it as a guide, not a form. Your AI plan should be simple enough to explain in one meeting.

AI strategy is just business strategy — minus the buzzwords.

Step One — Focus on Business Goals


Focus on Goals Before Tools


Too often, leaders ask about tools instead of outcomes — that’s the wrong start. Start with measurable goals that truly impact your business.

Ask:
• What 3–5 business results truly matter this year?
• Which parts of the business feel overwhelmed or inefficient?
• Which processes are slowed by scattered information?

AI is valuable only when it moves key metrics — revenue, margins, time, or risk. Ideas without measurable outcomes belong in the experiment bucket.

Start here, and you’ll invest in leverage — not novelty.

Understand How Work Actually Happens


Understand the Flow Before Applying AI


AI fits only once you understand the real workflow. Ask: “What happens from start to finish in this process?”.

Examples include:
• Lead comes in ? assigned ? follow-up ? quote ? revision ? close/lost.
• Customer issue logged ? categorised ? responded ? closed.
• Invoice issued ? tracked ? escalated ? payment confirmed.

Inputs, MVP Building actions, outputs — that’s the simple structure. Ideal AI zones: messy inputs, repeatable steps, consistent outputs.

Step Three — Choose What Matters


Evaluate Each Use Case for Business Value


Not every use case deserves action; prioritise by impact and feasibility.

Map your ideas to see where to start.
• Quick Wins: easy and powerful.
• Strategic Bets — high impact, high effort.
• Optional improvements with minimal value.
• High cost, low reward — skip them.

Add risk as a filter: where can AI act safely, and where must humans approve?.

Small wins set the foundation for larger bets.

Foundations & Humans


Data Quality Before AI Quality


AI projects fail more from poor data than bad models. Clarity first, automation later.

Design Human-in-the-Loop by Default


AI should draft, suggest, or monitor — not act blindly. Build confidence before full automation.

Common Traps


Steer Clear of Predictable Failures


01. The Demo Illusion — excitement without strategy.
02. The Pilot Graveyard — endless pilots that never scale.
03. The Full Automation Fantasy — imagining instant department replacement.

Choose disciplined execution over hype.

Partnering with Vendors and Developers


Your role is to define the problem clearly, not design the model. State outcomes clearly — e.g., “reduce response time 40%”. Share messy data and edge cases so tech partners understand reality. Clarify success early and plan stepwise rollouts.

Transparency about failures reveals true expertise.

Signs of a Strong AI Roadmap


How to Know Your AI Strategy Works


It’s simple, measurable, and owned.
Buzzword-free alignment is visible.
Ownership and clarity drive results.

Essential Pre-Launch AI Questions


Before any project, confirm:
• What measurable result does it support?
• Is the process clearly documented in steps?
• Do we have data and process clarity?
• Where will humans remain in control?
• How will success be measured in 90 days?
• What’s the fallback insight?

Conclusion


Good AI brings order, not confusion. It’s not a list of tools — it’s an execution strategy. True AI integration supports your business invisibly.

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